After riding bulls for fifteen years and being a finalist on the hit TV show “The Ultimate Cowboy Showdown”, Jamon Turner came back to Northwest Louisiana to share his knowledge of equestrian and agricultural training to urban and rural children in non-agricultural communities. He started a nonprofit called “Just Believe Training” that dives headfirst into integrating intercity and rural community youth. Just Believe uses camps and clinics to teach rodeo horsemanship, trades, and mental health awareness through this program — and has helped provide therapeutic services to hundreds of children.