Igniting a Collective Impact Movement to Reduce Obesity


Over the last three years, the Blue Cross and Blue Shield of Louisiana Foundation has invested $10.2 million in 12 public-private partnerships as part of the Challenge for a Healthier Louisiana grant program.

Our goal: to build a grassroots collective impact movement and reverse devastating trends in Louisiana’s health through innovative, locally driven projects that build communities that eat right and move more.

Our partners – from the City of New Orleans (population: 1.1 million) to the Town of Tullos (population: 419) – forged alliances with 180 local agencies and raised an additional $16.8 million in funding. We’ve spent thousands of hours together listening, dreaming, scheming and rolling out wildly ambitious plans. The results speak for themselves:

Evaluation and Research - Pennington Biomedical Research Center

We partnered with Pennington Biomedical Research Center to provide scientific evaluation of our Challenge Grant partners’ activities. Pennington also provided project management and administrative support.

According to Pennington’s final technical report on Challenge Grant activities:

  • Challenge Grant participants are 2.5x as likely of adopting healthy eating activities as a result of program participation.
  • Participants are also 2x as likely to adopt adequate levels of physical activity due to program participation.

You can find full results of Challenge Grant activities in our final report.