The Blue Cross and Blue Shield of Louisiana Foundation is issuing a challenge—backed with several million dollars in grant funding—to communities across Louisiana to address the staggering rise in obesity rates.
“The Blue Cross Foundation is committed to improving the health of our state, and this is a major public health concern,” said Mike Reitz, President and CEO of Blue Cross and Blue Shield of Louisiana. “Obesity contributes to a long list of chronic conditions—such as heart disease and diabetes—that diminish the quality of people’s lives in Louisiana while pushing healthcare costs higher.”
The company is partnering with the Pennington Biomedical Research Center—noted for its work to combat childhood obesity and recognized as the foremost academic nutritional research center in the world—to administer the grant program, called Challenge for a Healthier Louisiana. Announced today at Pennington’s fourth annual Childhood Obesity Conference in Baton Rouge, the grant program will offer matching financial assistance to non-profit organizations for projects that promote healthy eating, active living and environmental change.
“This represents a great example of a private–public partnership that can benefit all Louisianians,” said Dr. Peter Katzmarzyk, associate executive director for population science at the Pennington Center.
Challenge for a Healthier Louisiana aims to improve statistics like these released recently by the Centers for Disease Control and the Louisiana Obesity Council:
- Our state ranks fifth highest in the country for obesity
- Nearly half of Louisiana’s schoolchildren are overweight
- Almost one third are classified as obese
Louisiana-based 501(c)(3) non-profits are eligible for the grants, but projects should have multiple collaborators. The Blue Cross Foundation encourages applicants to partner with local municipalities, school districts, universities, hospitals, research centers and/or chambers of commerce. “The Foundation Board of Directors believes that community support is vital to this effort to encourage healthier lifestyles,” said Foundation President Peggy Scott.
Katzmarzyk agreed, saying, “Measurable improvements in community health will take the concerted efforts of many different organizations and levels of government. The Blue Cross and Blue Shield of Louisiana Foundation’s Challenge Grant program is a major investment in the future of Louisiana, and it has the potential to make a real difference.”
The Foundation’s website at www.OurHomeLouisiana.org offers resources for applicants, including ways to reach out to potential partners in each local area.
Challenge for a Healthier Louisiana is looking for projects that address the causes of obesity through changes in policies, practices, social support and the physical environment. Projects should incorporate several of the following efforts:
- Encourage healthy lifestyles
- Include/promote physical activity
- Promote fitness and nutrition education
- Support parental involvement in children’s lives
- Provide access to safe facilities and neighborhoods for physical activity
- Directly support adequate and healthy nutrition
The Blue Cross Foundation will award grants ranging from $250,000 to $1 million. Applicants must provide at least a one-to-one match in funding, which may come from various sources. Up to half of the matching funds may be in kind. Applicants must submit a Letter of Intent by Jan. 13, 2012, and final applications are due April 30, 2012. Those interested can find detailed information about the grant requirements and application timeline at www.OurHomeLouisiana.org.
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About the Blue Cross and Blue Shield of Louisiana Foundation
The Blue Cross and Blue Shield of Louisiana Foundation is building a healthier Louisiana through community outreach and charitable giving. Its two signature programs are The Angel Award, an annual statewide recognition program that awards funds to outstanding Louisianians working to improve the quality of life of the state’s children, and Smart Bodies, an interactive education program to prevent childhood obesity. In addition, Blue Cross contributes nearly $2 million annually in financial aid to various non-profit organizations throughout the state that contribute to health, education and the overall quality of life in our communities. When we put dollars into Blue Cross communities, it makes Louisiana a better place for everyone. The Foundation is funded solely through Blue Cross and Blue Shield of Louisiana.
About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is the oldest and largest Louisiana-based health insurance company. Blue Cross is a private, fully taxed mutual company, owned by policyholders—not shareholders—and governed by a local Board of Directors. It is an independent licensee of the Blue Cross and Blue Shield Association.
The company provides group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to more than 1.4 million members. With headquarters in Baton Rouge and eight district offices, Blue Cross and Blue Shield of Louisiana employs more than 1,900 Louisianians who are committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care.
Learn more on the company’s website at www.bcbsla.com or on Facebook at www.facebook.com/bluecrossla. Follow Blue Cross on Twitter at www.twitter.com/BCBSLA and CEO Mike Reitz atwww.twitter.com/MikeReitzCEO.