Improving the health and lives of Louisianians means more than just paying claims on time. It’s a commitment that we make to each and every one of our friends, families and neighbors to use our might for right.

Our employees live this commitment by giving their time, talent and financial resources to Louisiana’s nonprofits through Team Blue, our volunteer force. We believe that connecting our employees to causes they care about makes us real to our customers, builds community trust and opens up a new dimension of our company’s mission for the people who work here. Most importantly, it shows that our employees support the causes they care about with more than just our dollars – they back it up with hands and hearts.

The continued spread of COVID-19 meant we could no longer support in-person volunteering for large groups of employees. However, the Blue family rose the the challenge, providing tens of thousands of hours in COVID-related support to their friends, families and neighbors, as well as supporting virtual volunteerism.

We also helped launch our state’s first online platform for pro bono volunteering in partnership with the Taproot Foundation. Any Louisiana-based nonprofit can access help from a network of more than 70,000 volunteers to help them with marketing, business planning, HR, IT and much more.

 

Team Blue

In 2021, our employees gave more than 30,000 hours of community service through Louisiana-based nonprofits. They also dug deep and gave more than $980,000 in cash donations, on top of millions of dollars in goods (many matched by the company).

Through drives and donations, our company and its employees gave:

  • 162,790 pounds of non-perishable food
  • 492,498 meals through regional food insecurity organizations
  • 3,919 school supply items to local schools
  • 11,249 toys for children at the holidays
  • 2,690 coats for children across the state
  • 2,559 items for care packages in support of troops
  • 1,249 school uniforms
  • 4,667 items such as clothes and toiletries to those impacted by natural disasters

We are proud to be a team where so many show up for others. The estimated value of goods provided by Blue Cross and its employees is more than $10 million in 2021.

COVID-19 Community Support

In 2021, our employees showed up to support neighbors and communities in a big way. They continued to sew masks, work foodbanks, clean up after major disasters, beautify neighborhoods and so much more. They also hours spent 6,800 hours supporting neighbors in need, including:

    • Getting groceries and running errands for neighbors and family
    • Providing or delivering meals
    • Making masks and gowns
    • Supporting frontline and healthcare workers with food and supplies
    • Community gardening
    • Writing supporting letters and cards for patients in nursing homes and home-bound patients
    • Supporting families who are grieving from COVID-related losses

 

Blue Corps Pro Bono

At the end of 2020, we partnered with the Taproot Foundation to radically expand our pro bono services and make skills-based volunteering available to all Louisiana volunteers, regardless of which company they work for. We also opened the pipeline for every nonprofit in Louisiana to have access to pro bono services.

Our first year helped connect 78 nonprofits across Louisiana to pro bono expertise.

  • Earned income planning
  • Business coaching
  • Finance and auditing support
  • Market research
  • Brand strategy
  • Communications support
  • Creating multimedia assets, like websites and videos
  • CRM systems
  • Board development and effectiveness training
  • HR support

Using research-based from the Taproot Foundation and the Committee Encouraging Corporate Philanthropy, we calculate the value of those engagements at $175,205.

Finally, Blue Cross and Blue Shield of Louisiana offers in-kind printing services from its in-house print shops to nonprofits across the state. Our print shop teams provided more than $50,000 of printing services (excluding labor) to dozens of nonprofits in 2021.

 

Return to the 2021 Community Partnerships Report Page